Concept to Company: Getting Real About Getting Going
December 11 (Thursday), 2025
11:30 am to 12:30 pm (EST)
Virtual via Zoom
Abstract: Are you a person with that great idea in emerging tech that you want to turn into real-world impact? During this unique ETSS, Jeff Basch will lead a discusson on what it takes to launch a company that soars.
– Insider truths on why great tech isn’t enough— how to determine product-market fit and build a team with the skills and culture to succeed.
-Hard-won strategies to sift through noisy feedback to make smart bets with limited resources.
–Candid stories on fundraising pitfalls and why investors care more about your business acumen than your technology.
Get practical, unvarnished advice you won’t find in textbooks.
Biography: Jeff Basch is an accomplished Chief Financial Officer and co-founder specializing in early- to mid-stage healthcare tech startups — including university technology transfer ventures. His expertise spans fundraising, strategic planning, and operational execution. Before entering the startup sector, Jeff spent 17 years at General Electric, developing a wealth of operational, technical, sales, and leadership experience at one of the world’s leading conglomerates at the time. He holds an MBA from the University of Michigan and a BS in Chemical Engineering from the University of Massachusetts Amherst. Jeff is recognized as a vital partner for companies bringing technological innovations to market.